HIGH POINT – The mattress market here will have a new player on the streets next month.
In a move to expand into new retail markets, family-owned Diamond Mattress will be showing at the Atrium on Main here in a shared showroom with Fashion Bed Group in suite 203. This marks the company’s first time showing at High Point Market.
Shaun Pennington, Diamond CEO, said the decision to show at the spring High Point Market is in response to “overwhelming demand for our products and Vegas Market success” and the opportunity to share a space with a supply partner.
During the market April 13-17, Diamond will showcase a selection of its most in-demand products, the exclusive Technogel and the new Auto Pilot smart bed system, along with traffic-driving value lines, Dreamstage and Gel Grid by Diamond Mattress. In addition to the mattress lineup, the company will be touting its marketing support from the California and Texas factories.
Through Diamond’s exclusive partnership with Technogel, the six-bed collection offers cooling sleep at prices and margins that give retailers a “powerful triple threat of value, innovation and quality story,” Pennington said. The collection is backed by point-of-purchase materials that outline the collection’s benefits.
The Auto Pilot smart bed system was introduced in January at the winter Las Vegas Market. The system features patented smart cell, body-sensing technology contained in eight independently controlled zones. The company said the smart bed is currently being sold at Consumers have responded well to this smart bed that’s currently selling at Rancho Cucamonga, Calif.-based Living Spaces.
Designed to drive sales, the Gel Grid by Diamond Mattress includes two Gel Grid Hybrid models, two Gel Grid Foam models, as well as boxed bed options and includes three point-of-purchase bundle options. The company said its promotional Dreamstage collection was designed to give retailers a strong selling story and margins with suggested retail price points beginning at $329 for the entry level all-foam queen model and topping out at $999 for the Euro top hybrid in a performance cover.