COLUMBUS, Ohio — Top 100 retailer Big Lots announced that a series of new bargain-focused initiatives and survey results as part of National Bargain Hunting Week, Aug. 12-18.
“National Bargain Hunting Week, like Big Lots, celebrates savvy shoppers and the thrill they feel when finding a great deal,” said Bruce Thorn, president and CEO. “It’s the perfect time to seize the savings on sought-after products at below-market prices before they sell through. Just like our bargain-seeking customers, we constantly search for new and exciting bargains, delivering truckloads of new deals to our stores every single week.”
Each day throughout National Bargain Hunting Week, Big Lots will drop a new “Bargain of the Day,” made up of newly sourced closeouts, overstocks, liquidations and more. Product categories will include everything from living room and bedroom furniture to pet accessories and personal care items, all 20% to 75% less than other stores. It will reveal information about each day’s Bargain of the Day to its BIG Rewards customers.
Additionally, the Columbus, Ohio-based discounter is spotlighting a new “Brag on the Tag” filter on Instagram and Facebook.
The new survey of bargain shoppers, conducted by Big Lots July 23-24, in partnership with MarketVision Research, found that bargain shopping offers consumers even more than budget savings. According to the survey, 85% of shoppers say they bargain shop for the “thrill of finding deals,” and 62% say they found bargain shopping therapeutic. Most shoppers (69%) say they bargain shop out of habit. Their top merchandise categories are apparel (84%), pantry (78%), seasonal (78%), décor (75%), furniture (62%) and electronics (60%).
“Managing a household budget in today’s economy can be a challenge, but it’s always exciting to uncover amazing deals and share them with loved ones,” Thorn said. “Whether it’s restocking the pantry or finding the perfect piece of furniture, we’re dedicated to offering top-quality brands at unbeatable prices. We want every shopping trip, no matter how big or small, to be a brag-worthy experience for our customers.”
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