Pyxmagic’s latest updates include a re-lighting tool, which offers control over lighting conditions. (Image courtesy of the company)
SANTA CLARA, Calif. — PyxMagic, an AI-powered product photography platform, has launched three new features aimed at helping home furnishing businesses streamline the process of creating high-quality product images.
The company says that the new tools — auto-generated images, background environments and re-lighting — allow users to capture and enhance photos with minimal effort and professional results.
The auto-generated images feature enables users to instantly receive fully processed product photos on the PyxMagic app or web platform. These images are immediately ready for use, with two formats available: a clean white background or a version with AI-applied shadow and enhancements.
The background environments feature allows businesses to place product images in customizable studio settings, enhancing visuals with lifestyle-inspired floor and wall combinations.
For consistent lighting, the re-lighting tool offers control over lighting conditions, even after the image is captured. Users can remove unwanted lighting effects and apply new virtual lights, ensuring professional-quality results regardless of the original environment.
“With the ability to capture professional-quality photos from anywhere, including in retail stores and showrooms, PyxMagic is uniquely focused on solving the complex challenges in the home furnishings market,” said Gaurav Sethi, co-founder of Pyxd. “These new features help our customers create elevated, professional-quality images with unprecedented speed and ease.”
“PyxMagic is laser-focused on delivering studio-quality results for retailers and manufacturers, no matter where images are captured,” added Pyxd CEO Clarence Chui. “This latest release is another step
forward in our mission to empower businesses with more control over their imagery, with minimal effort.”
PyxMagic is designed to help retailers and manufacturers quickly capture high-quality images, and the new features are available now, both on its web interface and free iPhone app. PyxMagic offers monthly and yearly subscription options, with a seven-day free trial for new users.
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