ARCADIA, Wis. — Furniture manufacturer and Top 100 retailer Ashley will unveil its newest store style at a pair of showrooms on Saturday, June 8.
From 10 a.m. to 2 p.m., Ashley will hold a consumer event at 2753 E. Eastland Center Drive in West Covina, Calif., as it reintroduces its 31,392-square-foot space. It will feature photo moments, a live DJ, face painting, light refreshments, workshops and prizes.
“We’re thrilled to unveil our newly refreshed store, designed to provide an even better shopping experience for our Ashley customers,” said Chris Wantlin, chief retail officer, Ashley Global Retail. “We welcome the West Covina community to celebrate with us and explore the new layout.”
That same day, also from 10 a.m. to 2 p.m., Ashley will host an event at 1301 W Osceola Pkwy, Kissimmee, Fla. The open-to-the-public event at the 54,160-square-foot showroom will feature photos, music from a live DJ, face painting, refreshments, workshops from local vendors and giveaway prizes drawn every hour.
“We’ve worked hard to create a store layout that gives our customers the best shopping experience possible, and we’re thrilled to bring this updated layout to our Kissimmee location,“ said Wantlin. “The entire community is invited to celebrate Ashley’s new look.”
Both refreshed stores offer a modern, contemporary look with on-trend designs and features an open concept, updated mattress gallery and new interior design elements. Ashley’s new store layout showcases trend-forward styles and highlights new product offerings inspired by current design trends to make your space your own.
The refresh comes on the heels of the brand’s larger rebrand announced last year, which seeks to maintain relevance among consumers while attracting a younger demographic of customers who are looking for an upscale and on-trend look at an affordable price point. Ashley also recently introduced new lower price points as part of the rebrand, bringing savings back to customers.