LAS VEGAS — Braxton Culler, a N.C.-based domestic upholstery, wood, wicker and rattan furniture manufacturer, will showcase the company’s product categories and customization capabilities at the summer Las Vegas Market inside parent company Classic Home’s showroom in C-301.
“We see a unique opportunity to present a special selection of products to retailers and designers West of the Mississippi at this coming Market,” said Donnie Lesley, senior vice president of operations. “We have had our eye on Las Vegas for some time and when Classic offered us a terrific location within its showroom, it made perfect sense for us to be there.”
Company officials said that the Las Vegas product offerings will include upholstery, accent chairs, bedroom, dining and occasional, in a range of fabrics, finishes and color palettes. Officials added that buyers familiar with Braxton Culler’s High Point Market showroom might be surprised to find that the traditional coastal colors, patterns and finishes have been adapted for a “modern, California casual vibe” in Las Vegas.
“From a wicker and rattan casual dining vignette with a glass top table and matching seating, to a wicker and rattan bedroom look in a darker finish, the first thing buyers will likely notice in Las Vegas is the emphasis on natural materials and textures, and the way these elements blend into different style environments,” Lesley said. “Our goal with the presentation this market is to demonstrate the quality, comfort and craftsmanship of our products, as well as our versatility. We want retailers and designers to experience the many different ways we can help them.”
Braxton Culler offers more than 600 fabrics and leathers and 35 finish options. Upholstery options range from the customizable Urban Options program, which allows customers to choose the arm, the back cushion style and more, to an accent chair program with a range of styles and the comfort of swivel.
“We are showing a selection of best sellers in each category, items we feel can greatly assist retailers and designers reach customers looking for unique and special products for their homes,” Lesley said. “The thing that truly makes Braxton Culler unique is our ability to work with customers upstream to give them product that cannot be shopped up and down the street, backed up with the quality of a made-in-America story. This, coupled with our guaranteed freight rate program, means that we can land these products to those West of the Mississippi at a competitive value.”