LOS ANGELES – Direct-to-consumer washable rug brand Ruggable has partnered with celebrity mother/daughter duo Kathy Hilton and Nicky Hilton Rothschild on a new collection that launches today and includes their signature gilded touch.
“We’re excited to work with Kathy and Nicky on a collection that fuses luxury, style and practicality to celebrate the art of everyday living,” said Jenna Habayeb, Ruggable’s chief marketing officer. “Influenced by the duo’s refined, impeccable taste and combined with Ruggable’s signature washability, the collection makes an elegant statement in the home, setting the stage for unforgettable, worry-free gatherings.”
Each rug is named after a place or past home that holds special importance for Kathy and Nicky: The Brooklawn is named after Nicky’s grandfather’s estate, The Astoria is inspired by the Hiltons’ long-time residence at The Waldorf-Astoria, and The Chrysler is inspired by Kathy’s favorite view when living in NYC.
The new collection channels design themes like Global Glam Deco and Feminine Prep and consists of 10 rugs in flatwoven and tufted styles. Each rug will be available in various sizes on Ruggable.com, starting at $119.