Furniture World News Desk on
8/7/2024
Helix Premier
Helix Sleep, the direct-to-consumer sleep brand, announced a new retail
partnership with Sit ‘n Sleep.
“We’re thrilled to bring on Sit ‘n Sleep as another valued retail partner,” said Jerry Lin, EVP of Strategy
& Operations at 3Z Brands. “Sit ‘n Sleep is an iconic brand and a trusted household name across Southern
California. Their commitment to helping people find the right mattress for their specific sleep needs, body type,
and health aligns perfectly with the mission of our retail program, making this a perfect partnership. We are
thrilled to collaborate with a company that shares our brand ethos as we work to make Helix products more accessible
across the United States.”
Starting this month, Sit ‘n Sleep will carry five of Helix’s top-selling mattresses in their stores
across Southern California. Sit ‘n Sleep will be the first retailer to offer the Helix
Premier mattress, an all-new hybrid model designed exclusively for brick-and-mortar stores. The Helix
Premier mattress offers ultra-high-density comfort with seven meticulously designed layers, including high-density
memory foams, advanced GlacioTex™ Elite technology, full perimeter edge support, and ultra-supportive zoned
lumbar coils.
Sit ‘n Sleep will also carry Helix’s best-selling Midnight lineup, including the Midnight Core and
Midnight Luxe. As an upgrade, customers can opt for the ultra-popular GlacioTex™ cooling cover on both the
Midnight Core and Midnight Luxe models. Rounding out the offerings include Helix’s Twilight Luxe model, a
premium firm mattress designed to support side sleepers, and Helix Kids, a flippable, supportive sleep solution for
kids.
“We’re thrilled to have added Helix to our Brand assortment,” said Nelson Bercier, President of Sit
‘n Sleep. “They started with a great roll-out to our sales associates and products sold from day one!
Helix has proven to be a strong contender in product assortment.”
Sit ‘n Sleep is a market-leading mattress retailer in California with 36 locations across the southern part of
the state. Founded in 1980, Sit ‘n Sleep is dedicated to delivering a good night’s sleep to millions of
Californians by helping people find the right mattress, at the best price, while receiving excellent service. Sit ‘n
Sleep is an established Southern California brand, currently operating some of the nation’s largest and most
successful mattress stores.
Initially launched as an online DTC brand, Helix has been focusing on expanding its retail footprint nationwide to
make its products more accessible. The brand is available in over 250 retail locations, including Mancini’s
Sleepworld, Big Sandy Superstore, and Brooklyn Bedding’s brick-and-mortar stores. For more information on
Helix Sleep and its retail partners, please visit https://go.helixsleep.com/wholesale/.
ABOUT HELIX SLEEP
Helix is an innovative direct-to-consumer sleep brand launched in 2015 with the goal of bringing customization to the
category through individually personalized mattresses for you, based on how you sleep. Each mattress is designed to
your body type, sleeping position, and feel preference using our proprietary sleep technology. The brand celebrates
the power of personal preferences and individuality while focusing on outstanding product quality, having won
countless independently reviewed awards. Headquartered in New York City, Helix offers free shipping directly to your
doorstep, 100-night trial, and value-based pricing on all its products. Additional information on Helix and the
company’s products can be found by visiting us at www.helixsleep.com.