MARTINSVILLE, Va. – Hooker Furniture, a division of Hooker Furnishings, and Susan G. Komen have extended their partnership for an additional year.
The product collaboration, developed with the breast cancer organization, will be expanded this fall with several new accent pieces characterized by signature pink hues, soft curves and feminine silhouettes.
The licensed collection was originally launched a year ago with an initial donation of $10,000. Going forward, 5% of the wholesale sales price from each piece sold within the collection will be donated to the organization.
“We are honored to extend our partnership with Susan G. Komen,” said Mike Harris, president of Hooker Case Goods and Upholstery. “This terrible disease impacts the lives of so many people across the globe, and it is our sincere hope that through this partnership we can play at least a small part in the mission to create a world without breast cancer.”
Making their debut in a dedicated Susan G. Komen area in the Hooker Furnishings showroom, new pieces carry subtle signature pink hues and will fit in a variety of interior environments.
In addition to the partnership and new products, the company is also working with Susan G. Komen to generate awareness among its employees. During Breast Cancer Awareness Month, Hooker Furnishings will be hosting a company-wide virtual “Lunch and Learn” to raise awareness with employees on the importance of breast cancer research, education and care.
The new products, along with the full licensed collection, will be on display in the Hooker Furnishings showroom, located on the third floor of Showplace.