LOS ANGELES – Direct-to-consumer washable rug brand Ruggable has partnered with Goop, a lifestyle brand founded by actress Gwyneth Paltrow for its newest rug collection.
“A well-loved home is a backdrop for our most special memories,” Paltrow said. “For the new collection from Ruggable x goop, we leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals.”
Ruggable said it was inspired by goop’s signature design aesthetic and the shared philosophy that the home should be a sanctuary.
The new collection includes eight rugs in flatwoven, tufted and re-jute textures in a variety of sizes with prices starting at $119.
“The collection oozes softness and warmth, capturing the spirit of wellness and self-care while combining goop’s luxurious style with the functionality of Ruggable’s washable rugs,” said a company spokesperson.
The assortment includes pieces inspired by the modern Spanish revival aesthetic and Indian Dhurrie designs and is full of soothing and natural colors and textures.