HSM rebrands Atlanta Attachment Company, announces N.C. expansion


HICKORY, N.C.—HSM Solutions, a provider of manufacturing solutions for the furniture industry, is rebranding its Atlanta Attachment Company (AAC) business unit to Atlantic Automation Company and says it plans to expand operations its to North Carolina.

The company says the rebranding and expansion will allow it to leverage existing HSM capabilities to lower costs, boost productivity and deliver greater value to customers.

“As we look to the future, we are filled with excitement and optimism about the possibilities ahead. The rebranding and expansion represent a new chapter defined by growth, innovation and excellence,” said Mark S. Jones, CEO of HSM.

HSM says that combining the synergies of the two companies will make them better positioned to provide innovative solutions that exceed expectations and enable success.

“We are thrilled to embark on this exciting journey of transformation,” said Trevor Fawbush, AAC general manager. “This strategic move underscores our commitment to pushing innovation boundaries, delivering unparalleled value and solidifying our leadership in manufacturing.”

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