HTL, a global leader in upholstered furniture, has reinforced its international manufacturing capabilities with a major expansion of its Vietnam production facility, tripling capacity to meet growing demand. This strategic investment strengthens HTL’s ability to serve customers with increased efficiency, improved lead times, and enhanced product availability while maintaining the high-quality craftsmanship the brand is known for.
HTL’s global manufacturing footprint spans China, Italy, India, and Vietnam, along with its own leather tannery. The company’s extensive product portfolio includes motion and stationary sofas, recliners, accent chairs, sleepers, and upholstered beds, offering a broad range of styles to suit diverse consumer preferences. Expanding production in Vietnam has also allowed HTL to provide more cost-effective solutions by mitigating tariffs associated with goods produced in China, ultimately offering greater value to its retail partners.
“We’ve seen rapid growth and strong demand from our Vietnam factory,” said Steven Tan, Managing Director, USA. “All of our major retailers are already sourcing from Vietnam, and the overwhelming response has driven us to launch new programs tailored to their needs.”
New Programs for the U.S. Market
To further support U.S. retailers, HTL is launching three key programs at the upcoming April High Point Market, all designed to simplify ordering, improve inventory management, and offer greater customization options:
- Rapid Relax Quick Ship Program– Ensures fast turnaround times with best-selling motion and stationary models in popular covers, shipping within 10 to 14 business days.
- Special Order Program– Provides retailers with 30+ styles across motion, stationary, and accent chairs, along with a curated selection of fabric and leather options for customized offerings.
- Full Container Program Expansion– Expands the existing full container offering, enabling retailers to optimize inventory planning with more flexibility while taking advantage of Vietnam’s increased production capacity to reduce tariff-related costs.
Retailer Benefits: Faster Turnarounds, More Flexibility, and Cost Savings
With these new initiatives, HTL is giving retailers a strategic advantage by addressing some of the biggest challenges in today’s furniture market—inventory delays, limited customization, and cost pressures. The Rapid Relax Quick Ship Program helps retailers maintain steady stock levels and respond quickly to customer demand with in-stock, best-selling designs that ship in just days. The Special Order Program allows retailers to differentiate themselves by offering curated upholstery options that cater to their specific market needs. With a broad selection of styles and materials, retailers can provide personalized solutions to customers. Meanwhile, the Full Container Program Expansion helps retailers maximize profitability by leveraging HTL’s Vietnam facility to minimize tariff-related costs. This program offers an effective way to optimize pricing strategies while maintaining a diverse product mix.
“With the expansion of our Vietnam facility and the introduction of these new programs, we’re giving retailers the speed, flexibility, and product variety they need to stay competitive,” said Steven Tan. “Our goal is to support our partners by providing high-quality, well-crafted furniture with programs that enhance their ability to serve customers efficiently.”
Ensuring Quality Across Global Manufacturing
As HTL has expanded its manufacturing footprint, maintaining consistency in craftsmanship and quality has remained a top priority. When the Vietnam factory first opened, HTL deployed highly skilled technicians from China to train the local workforce, ensuring that every piece of furniture met the brand’s high standards. This hands-on approach enabled the Vietnam facility to uphold the same level of precision and attention to detail that HTL customers expect.
Today, the Vietnam factory operates as a fully integrated production hub, encompassing all aspects of the furniture-making process. The facility also features an on-site showroom, allowing customers to experience the latest designs and innovations firsthand.
With the expansion of its Vietnam facility and the launch of these retailer-focused programs, HTL is not just increasing production capacity—it’s redefining the way retailers can source and sell upholstery. By offering faster delivery, greater customization, and cost-saving solutions, HTL empowers its partners to stay agile, competitive, and responsive to consumer demand. With a steadfast commitment to quality and innovation, HTL continues to be a trusted partner, helping retailers build stronger businesses with furniture that delivers on both style and value.
Retailers are invited to experience these exciting new offerings firsthand at April High Point Market. For more information, visit www.htlus.com.