LAS VEGAS – Bedding Industries of America is heading to the Las Vegas Market this weekend with a new suite of complimentary digital consulting services to help its retail partners enhance their online presence and drive traffic to their stores.
The BIA Digital Consulting program, led by Joe Mulcahy, provides retailers with guidance and resources to improve their digital presence, including access to local SEO consulting to optimize a dealer’s local search engine presence.
BIA CEO Jared Carlitz said the digital team will work with dealers on multiple fronts, including streamlining website navigation, to make them more intuitive and user-friendly.
“In today’s challenging market, retailers are competing heavily for door swings and to engage with potential customers,” said Carlitz. “That is why we’ve decided to make our industry leading digital capabilities available to our key retail partners at no additional cost.”
He noted that the program’s overall focus will be on converting web traffic into actual store visits and purchases. “Few retailers have the in-house expertise or the time necessary to build powerful websites using the most effective conversion strategies, such as call-to-action buttons, optimized landing pages and targeted promotions,” he said. “Our goal is to present them with everything they need — from top-tier consulting to professional development — to succeed online and effectively compete in their marketplaces.”
Mulcahy added, “The services we are offering are not cookie-cutter programs. Retailers need a partner who intimately understands their needs and speaks their language, who can shine a light into places that have been overlooked to help them understand why their story has not been resonating. My job is to bring them the information they require to make good choices about what needs to change in order for them to be competitive again.”
Mulcahy will be on hand in BIA’s Las Vegas showroom, B-1118, to introduce dealers to the program.