CONSHOHOCKEN, Pa. — Ikea U.S. is unveiling today The Ikea Sleepeasy, an immersive experience showcasing the new range of affordable products and solutions to enable better sleep.
For two weekends in August, the furniture brand’s interactive exhibition will walk its New York visitors through the six sleep essentials – comfort, light, temperature, sound, air quality and decluttering – that contribute to better sleep.
The Ikea Sleepeasy pop-up event offers a playful twist on the speakeasy concept. Guests will enter through a hidden door found inside a reimagined Swedish bodega. Inside, guests will journey through this immersive, multi-level exhibit, enjoying live music, headphones-only discos, Ikea food and other Instagrammable moments.
“With the support of our extensive life at home research and studies, Ikea offers a complete range of products to help people improve their sleep quality. The products correlate with each of the six sleep essentials and vary based on individual needs,” said Tania Moreira, bedroom business manager at Ikea U.S. “The Ikea Sleepeasy is a fun way to showcase how they can sleep better with affordable and quality products.”
This special event also kicks off the launch of a new range of affordable complete sleep products and solutions, which include mattresses, comforters, temperature regulating bedding, air purifiers and more.
The Ikea Sleepeasy, located in SoHo at 51 Crosby St. in New York City will take place Aug. 8-11 and Aug. 15-18. No entry fees or reservation fees are required for this family friendly event.