Luxury mattress company opens new branded store in New York


Hästens has opened a new flagship store in New York, marking its 16th store in the U.S. Image courtesy of Hästens.

NEW YORK – Swedish luxury mattress brand Hästens has expanded its retail footprint with a new store here on Madison Avenue.

The new Hästens store in New York features two stories for consumers to experience the company's mattresses. Image courtesy of Hästens.
The new Hästens store in New York features two stories for consumers to experience the company’s mattresses. Image courtesy of Hästens.

The new two-story, 2,800-square-foot flagship location features the company’s iconic blue-and-white checked beds, as well as other designs. The store marks Hästens’ 16th branded store in the U.S., and an additional store is planned for opening soon in Miami. In addition, the brand is sold through 10 retail partners.

The company said the store opening is a first step in a larger retail expansion over the next five years. Founded in Sweden in 1852, the company announced a partnership with a venture capital company to expedite its U.S. store opening plan.

The ground level features floor-to-ceiling windows that wrap the perimeter of the store. Accent walls in signature Hästens blue offer a high-contrast backdrop for the company’s product line, including its top Grand Vividus bed. Downstairs, the store features Hästens’ Sleep Spa private sanctuary where consumers can participate in interactive rest test sessions available by appointment.

The new store features the largest collection of Hästens beds in New York and will be the first store to feature Hästens’ redesigned 2000T model.

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