LOGAN, Utah – Malouf Home has expanded its brand and marketing team with a new executive who will working in product development and building marketing initiatives for the company.
Ethan Pyrah has been named brand manager and will oversee the strategy and growth of Malouf Home, Weekender and Salt Flat. Pyrah will work with Ashlee Willes, director of marketing, who returned to the company late last year.
“We are excited to have Ethan on our marketing team,” Willes said. “He has a strong background in digital marketing, and his expertise will make a huge impact as we help our retail partners grow their in-store and online marketing strategies.”
Prior to joining Malouf, Pyrah was a digital marketing specialist with Hubsuite, a position he held for a year, where he specialized in content creation and marketing analytics.
“The continuous innovation at Malouf makes me excited for the future,” Pyrah said. “I plan to bring a fresh perspective to the market with innovative marketing strategies, which will reinforce our position as the go-to place for all things sleep and lifestyle.”