“Our mission is to empower our customers with powerfully branded Simmons and Beautyrest upholstery products as well as solutions that make it easier for them to grow their business,” said Jay Quimby, president and CEO of Level Up Home. “Level Up Home was created to serve a massive need in the U.S. market that hasn’t been growing and needs new energy, delivered by trusted brands that can drive growth.”
By offering the brands at a great value with customer-friendly supply chain solutions and leveraging a nationwide distribution network, Level Up Home believes it is positioned to be a fast-growing player in the home furnishings industry.
“We are pleased to partner with Jay and the Level Up team,” said Tim Oakhill, chief marketing officer of Serta Simmons Bedding. “They recognize the power of the Simmons and Beautyrest brands, and they understand what retailers need to be successful. I’m looking forward to seeing great results.”
“Home furnishings retailers are facing complex challenges, from increased logistics costs to shrinking warehouse space,” said Quimby. “Our goal is to help them navigate these challenges while maximizing their branded product offerings and profitability.”
Quimby told Furniture Today, “In all the chaos we see tremendous opportunity.”
Level Up is leaning into manufacturing relationships with some of the largest motion and stationary manufacturers in the world, offering retailers the Simmons Living line of good-better-best motion and stationary goods using both Simmons and Beautyrest brands.
Level Up Home serves customers across all home furnishings channels.
A branded customer-first approach
“We are deeply committed to understanding our customers’ expectations and delivering products, programs and solutions that help them succeed,” said Quimby.
Through distribution partnerships, Level Up provides retailers with the option to receive frequent, smaller shipments, reducing the burden of overstocking and warehouse costs. This approach is especially critical in today’s market, where fast inventory turnover is crucial.
“The U.S. home furnishings market is valued at approximately $100 billion, and we see significant growth potential “said Quimby. “We will strategically leverage the Simmons and Beautyrest brands and logistics capabilities through core brick-and-mortar retailers, driving higher turnover rates for their businesses and enabling then to improve cash flow and reduce working capital needs.
“This positions Level Up Home to scale aggressively, capturing market share while optimizing operational efficiency and profitability.”
Level Up is data-driven, tracking best sellers and predicting sales trends, which Quimby said allows the company to deliver products that “resonate with the rapidly evolving tastes of our key customer segments.”
Level Up Home is growing its sales organization, currently hiring sales professionals in select territories.
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