Nourison’s Marigold collection of washable rugs is tufted of polyester fibers treated for added softness. (Photo provided by Nourison)
NEW YORK – What do a clam shell, blooming tulips and a ripe avocado have in common? They make fetching accent rugs. At New York Home Fashions Market this week, Nourison Home unveiled a new collection of novelty rugs shaped by design theme and crafted in super-soft constructions for family-friendly use.
Dubbed Marigold, the spring/summer 2025 collection is tufted of polyester fibers treated for added softness plus features a non-skid backing, making it machine washable and practical for use in kids’ bedrooms, family rooms and other common areas of the home. Designs are colorful and include flowers, shells, fruits and other “fun, everyday” themes.
“This trend of seasonal, soft-pile, shaped accent rugs has been successful for us, and we’re continuing to build on it for this Market,” Giovanni Marra, vice president of marketing and creative, told Furniture Today’s sister publication Home Textiles Today. “We manufacture these rugs specifically to be durable and charming with some character. Softness, texture, washability and non-skid backing all continue to be elements that are important to our customer.”
For more sophisticated tastes, Nourison home is introducing the Millwood collection. Similar in construction to Marigold in durability, softness and washability, Millwood rugs feature classic stripes and contemporary linear patterns “for an elegant look, and a broader audience,” Marra noted.
Natural fibers are also gaining traction for Nourison Home, encouraging the company to expand its offering this season with two new jute-made programs: Fernwood and Baldwin both feature non-skid backing and can be machine washed in the gentle cycle with cool water.
Marra said customer demand is on a steady incline for the company’s natural fiber rugs, “because we make them functional and easy care.”
He continued: “We are looking forward to a strong market week. Retailers are buying, the industry is optimistic, and we are confident that our product selection and value will be attractive to our key customers.”
Nourison’s New York City showroom is located at 230 Fifth Ave., suite 1305.