ARCADIA, Wis. — Ashley Furniture Inds. will make its first appearance at the summer Casual Market Atlanta this July with the launch of Outdoor by Ashley, marking a major move in the casual category.
The company will unveil a 9,000-square-foot showroom on the eighth floor of AmericasMart Building 1 (showroom #8-706) during the event, which runs July 15-17.
The new space will spotlight Ashley’s expanding line of outdoor living products, including bistro and dining sets, sectionals, seating groups, and firepit chat sets.
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“Our entry into summer Casual Market Atlanta represents a strategic move to strengthen our position in the rapidly growing outdoor living segment,” said John Mask, executive vice president of sales at Ashley. “This dedicated showroom allows us to present our outdoor collections in an environment that truly showcases their quality, style and versatility.”
Ashley’s products feature high-performance, weather-resistant materials, including its proprietary Nuvella fabrics, and are designed in a range of fashion-forward colors and styles. The showroom will be arranged in lifestyle vignettes to reflect real-world settings and current consumer trends.
The summer Casual Market Atlanta draws key retailers and design professionals from across the country. The showroom will also be open for the fall Casual Market Atlanta, scheduled for Sept. 16-19. Appointments can be made through authorized Ashley representatives.