MIDVALE, Utah — Beyond Inc., owner of online retail brands Bed Bath & Beyond and Zulily, has relaunched Overstock.com, with deals and discounts on products across multiple categories.
With an expanded product selection, the new mandate for Overstock.com is the “crazy good deals,” from 30% to 70% off, and the platform includes several enhancements designed to provide and improve both experience and sales conversion.
“Today is a pivotal day for Overstock, as we relaunch this brand by taking it back to its roots with the categories we know drive growth,” said Dave Nielsen, CEO of Overstock. “Chandra (Holt) and I, together with our entire organization, spent several weeks preparing to launch phase one of Overstock with an assortment that complements our Bed Bath business. Over the next several months, we will be rolling out additional categories and vendors in addition to the core focus of furniture, patio, rugs and jewelry.”
Beyond Inc. Executive Chairman Marcus Lemonis added, “The relaunch of Overstock.com comes at a time of significant growth and innovation for the company, as it continues to expand its product offerings, invest in technology, and put our customers and vendors as our priority.”
Beyond Inc. brands include Overstock, Bed Bath & Beyond, Baby & Beyond and Zulily.