River Valley Furniture opens 1st Ashley store


From left: Chris Gamble, Gamble Home; Brady Helton, Ashley Furniture Industries; Ben Cross, Pope County Judge; Anthony Neppl, Ashley Furniture Industries; Eddie Carter; Drew Bryson; Fred Teague, Mayor of Russellville; Leon Duvall, CEO of River Valley Furniture; Darlene Duvall, River Valley Furniture; Matt Duffield, Arkansas State Representative; Dana Duvall, River Valley Furniture; Ryan Paneriso, Arvest Bank; Hunter Duvall, River Valley Furniture; Doug Duvall, River Valley Furniture; Brandon Shelley, Russellville Chamber of Commerce; Arvest Bank Representatives: Shawn Bates, Brittany Tolliver, Tammy Burchett. Photo courtesy of River Valley Furniture.

From left: Chris Gamble, Gamble Home; Brady Helton, Ashley Furniture Industries; Ben Cross, Pope County Judge; Anthony Neppl, Ashley Furniture Industries; Eddie Carter; Drew Bryson; Fred Teague, Mayor of Russellville; Leon Duvall, CEO of River Valley Furniture; Darlene Duvall, River Valley Furniture; Matt Duffield, Arkansas State Representative; Dana Duvall, River Valley Furniture; Ryan Paneriso, Arvest Bank; Hunter Duvall, River Valley Furniture; Doug Duvall, River Valley Furniture; Brandon Shelley, Russellville Chamber of Commerce; Arvest Bank Representatives: Shawn Bates, Brittany Tolliver, Tammy Burchett. Photo courtesy of River Valley Furniture.

RUSSELLVILLE, Ark. — River Valley Furniture Co. celebrated the grand opening and ribbon cutting of its first Ashley store here recently.

The 25,000-square-foot showroom is located at 89 AR-331 in Russellville and is the first for the brand, which owns and operates River Valley Furniture and The Mattress Store here.

“We are thrilled to bring the number one selling furniture store brand closer to our region’s customers,” said Leon Duvall, CEO, River Valley Furniture. “We look forward to offering a wide variety of home furnishings to this market at exceptional values as well as providing the best customer service in the industry.”

The store’s interior architectural design includes Ashley’s newest 7.0 store concept with a customer friendly layout that showcases the Ashley furniture line. The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

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