SAN FRANCISCO — Multi-channel luxury home furnishings retailer Lumens announced that Dana Gers has been named chief marketing officer.
Reporting to CEO Laura Walsh, Gers brings experience leading DTC, luxury fashion and retail and will oversee the company’s growing e-commerce and full-stack marketing as it expands its North American presence.
“Dana’s extensive background in luxury retail makes her an exceptional fit as our CMO, especially as we continue to pursue our strategy of becoming the preferred resource for luxury design aficionados and the architecture and design trade,” said Walsh. “Her strength in brand strategy, digital marketing and team leadership, combined with in-depth experience developing marketing programs to drive sales, customer acquisition and retention, will be pivotal as we continue to elevate our brand and scale our business.”
Gers comes from online luxury fashion retailer Net-A-Porter and will apply her experience to Lumens’ marketplace model, where more than 425 high-end home design brands are sold. In addition to Net-A-Porter, Gers’ career includes marketing leadership positions at Aritzia, Jimmy Choo, Ferragamo and Baccarat.