Luxury mattress company Saatva has opened a brick-and-mortar location in Manhattan that’s designed to be a sensory experience.
NEW YORK – Bedding brand Saatvahas been named the official mattress provider of the 2028 Olympic and Paralympic Games for the 2028 games set for Los Angeles.
In addition to its partnership with the Games and Team USA, Saatva will work with NBCUniversal, the broadcast partner for the Olympics, to highlight sleep as a foundation for better health and wellness.
As part of the agreement, Saatva will provide mattresses, linens and pillows to athletes for the games.
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“Partnering with the LA28 Olympic and Paralympic Games presented a powerful opportunity for Saatva to lead with our ethos of delivering exceptional rest,” said Ron Rudzin, Saatva founder and CEO. “Sleep plays a transformative role in athletic performance and recovery, and we’re proud to help these world-class athletes rest and recharge on the global stage.”
In addition to the mattresses and bedding, Saatva will work with the LA28 committee to shine a light on the role sleep plays in recovery and performance through partnerships on sleep research studies to developing new products.
“As we continue to add partners to the LA28 and Team USA family, we’re thrilled to bring Saatva into our portfolio on the road to 2028,” said John Slusher, U.S. Olympic and Paralympic Properties CEO. “We look forward to leveraging Saatva’s innovative solutions to set a new standard for supporting athletes, both on and off the field of play.”
As NBCUniversal’s Olympic and Paralympic coverage brings inspiring athlete journeys to millions, Saatva supports the message that true excellence is built on recovery, resilience and rest. Saatva emphasizes the vital role restorative sleep plays in athletic performance and overall well-being.
In the lead-up to the 2026 Winter Olympic Games in Italy and 2028 Summer Olympic Games in Los Angeles, Saatva will showcase the role its products play in health and wellness on NBCUniversal’s broadcasts. As part of the partnership, Saatva, in collaboration with NBCUniversal’s The TODAY Show, announced a $15,000 giveaway 15% discount for consumers.
“This new partnership with Saatva is supporting our Olympic and Paralympic athletes in a critical way, elevating the importance of rest and recovery as they compete on the global stage,” said Peter Lazarus, executive vice president, NBC Sports Advertising & Partnerships. “We are thrilled to be able to partner with a company that is dedicated to the wellness and restoration of these world class athletes at a pivotal moment in their careers.”
“At Saatva, we know sleep unlocks a superpower in all of us,” Rudzin said. “We’re proud to help Team USA athletes harness theirs — turning rest into resilience and preparation into tomorrow’s victories. This partnership reflects Saatva’s mission to inspire individuals to prioritize sleep and wellness.”