HIGH POINT – High-end furniture supplier Sarreid will debut an additional showroom space at the fall market in the International Home Furnishings Center’s Interhall, space 404. The goal of a second showroom is to widen reach at market.
The new showroom, located in the design-focused Interhall, accompanies Sarreid’s primary showroom on the third floor of the Commerce and Design building.
“Sarreid is on an aggressive growth curve,” said Brad Cates, CEO. “We felt the time was right to present Sarreid in ‘the it spot’ where designers, retailers and specifiers come to see what’s new and what’s next.”
Sarreid will showcase 200 new products across both showrooms, including a push into leather with a custom-designed distilled leather collection. A new sideboard, called Vista and designed by Italian architect Luigi Trenti, focuses on the illusion of suspension, “as it appears to be frozen mid-axonometric projection.” The three-piece sideboard also features an engraved Tuscan landscape front, which opens in three parts.
Sarreid will open its InterHall doors on Friday, Oct. 13, and will be open through Wednesday, Oct. 18, from 8 a.m. to 7 p.m. The company’s C&D showroom will be open Thursday, Oct. 12, through Wednesday, Oct. 18, 8 a.m. to 7 p.m.