CULLMAN, Ala. – Top-of-bed manufacturer DreamFit is launching a new national marketing program to support its dealers through a range of assets tied to key occasions and themes.
The program kicked off this week with a Valentine’s Day focus, with the company presenting retailers with an assortment of imagery and marketing solutions that capture the essence of love and romance. Evocative photographs such as candy conversation hearts on pillowcases suggest sheet sets as an ideal gift idea to celebrate the holiday.
DreamFit has also developed marketing assets for President’s Day this month and has created a year-long calendar that highlights special days and events. The aim is to help retailers create campaigns that resonate with consumers while promoting the product line and supporting the brand.
“Our objective with seasonal and holiday-themed marketing initiatives is to alleviate stress on our retail partners who may not have large staffs or the budgets necessary to design and implement sophisticated social media and advertising campaigns,” said Chris Taheny, senior vice president of sales for DreamFit.