HIGH POINT — October Market is just around the corner, but upholstery source CR Laine is already making plans for 2024 with the announcement of a new collaboration.
Officials for CR Laine have announced that the company will debut a capsule collection with interior designer and entrepreneur Bria Hammel at the spring 2024 High Point Market, April 13-17. The collection will reflect Hammel’s style aesthetic of “timeless design with real-life comfortability,” officials noted, adding that the collection will feature “an infusion of classical silhouettes and textiles” that pays homage to tradition against the backdrop of modern living.
Fall market visitors to CR Laine will see a sneak peek of the new collection via vignettes curated by Hammel in the showroom (310 N Hamilton Court, space 204).
Hammel is the creative director and CEO of Bria Hammel Interiors and Brooke & Lou. Her work has been featured in national publications including Forbes, Oprah Daily, Architectural Digest, Traditional Home, House Beautiful and Martha Stewart Living. She has been named as a Rising Star of Design in Traditional Home, and Brooke & Lou’s flagship store in Edina, Minn, received House Beautiful’s Best Home Stores in America in 2022. She has also been named to HGTV’s Fresh Faces of Design list.
“It’s truly an honor to partner with CR Laine, a brand that shares my passion for tmeless design and quality craftsmanship,” Hammel said. “Being a fan and customer of CR Laine for years, this partnership came together so organically, and I’m extremely excited to unveil the incredible pieces we’ve designed together.”