FENTON, Mo. — After news of their impending closure broke in February, the Studio M brand is getting a second life. Demdaco has announced the purchase of the outdoor décor and gift brand, allowing the 35-year-old company to live on.
Demdaco plans to begin manufacturing and distribution of the Studio M products later this year. The company said it plans to build on the legacy already in place while introducing new designs and formats.
“We at Demdaco were drawn to Studio M because of their delightful, high-quality products, and the potential to propel this well-known brand to new heights,” said Demi Lloyd, co-founder of Demdaco. “I am grateful to Curt, Sue and Mike Todd for entrusting their brand to us.”
Studio M announced via email back in February that it would close in April. Officials cited financial hardships, further intensified by the challenges of the pandemic, as the key reason for closing their doors.
“It has been incredibly difficult to say goodbye to this company and to the industry we have been a part of for so long, but we’ve reached a point where we cannot continue,” said Studio M Co-founder and then-CEO Curt in the original email. “It’s not common for companies to last 35 years, and it’s particularly rare in the highly creative and dynamic gift and home industry. We are proud of what we have accomplished and the impact we have made on both the industry and our community of artists, employees, retailers, customers and vendor partners.”
Now, the designs and artwork consumers have come to know and love from Studio M will live on under the Demdaco umbrella.
“Because we have always admired their values and creativity,” said Curt, “we could not ask for a better company than Demdaco to inherit the legacy of Studio M. We know the future of our product lines is in great hands.”
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