CHATTANOOGA, Tenn. – Case goods and upholstery supplier Jeffan International has partnered with HGTV star Egypt Sherrod on a new 80-piece furniture collection.
Primarily featuring accent furniture and décor products, Jeffan says the globally inspired Indigo Road line x East at Main is crafted with sustainable materials at affordable price points. The collection will be featured in Season 3 of Married to Real Estate on HGTV.
“I believe the best designs combine comfort and luxury and should fit seamlessly into your everyday life,” said Sherrod. “Jeffan’s strong craftsmanship, commitment to sustainability and versatile style makes for an ideal partner for the Indigo Road x East at Main home collection.”
“We launched East at Main (Jeffan’s e-commerce division) to bring our beautiful designs to a wider market,” said Carolina Shibata, Jeffan CEO and founder. “Egypt’s desire to provide her audience with design and function in an affordable way is a shared goal and there was a natural brand alignment at the heart of our partnership.”
Indigo Road by Egypt Sherrod x East at Main will be available to the trade and online. The line will have a launch party at the coming High Point Market at Jeffan’s showroom in space D-536 in the International Home Furnishings Center. The party takes place Saturday, Oct. 14, from 3-5 p.m. Sherrod will be in the showroom at 3:30 p.m. for a meet and greet.
Sherrod is a real estate broker, interior designer, author and co-host of HGTV’s Married to Real Estate, currently in its third season.
Jeffan designs, manufactures and markets a broad line of home furnishings, including furniture for indoors and out, lighting and home accents. The company sources from Indonesia.