SAN FRANCISCO — Already with a collection with Pottery Barn, lifestyle influencer Julia Berolzheimer is bringing her point of view to Pottery Barn Kids.
Both collections feature vintage-inspired designs for indoor-outdoor living and entertaining, nursery and children’s decor, textiles and furniture all inspired by Berolzheimer’s aethestic.
“We are thrilled to partner with Julia again. Her modern take on heritage- and nature-inspired pieces pairs so wonderfully with our sensibility,” said Marta Benson, CEO of Pottery Barn Brands. “This being her second collection with Pottery Barn and first with Pottery Barn Kids, we’re excited for our customers to be able to shop a wider assortment of new pieces for indoor-outdoor living.”
Berolzheimer’s new collaboration for Pottery Barn Kids is inspired by elements from her own daughters’ rooms and brings together both traditional and modern sensibilities. The assortment includes textiles, accessories, décor and baby gifts in pale pastels featuring delicate floral patterns and scalloped edges.
The expansion of the Julia Berolzheimer for Pottery Barn collaboration will apply Berolzheimer’s aesthetic paired with Pottery Barn’s renowned craftsmanship to existing product categories and new pieces, including fresh upholstery designs. The collaboration extends indoor-outdoor living throughout the fall season including dinnerware and enamel serveware with rosette chains, table decor in floral-inspired woven rattan, pillows, planters, home office accessories, linens, towels and bedding. The soft color palette in warm and earthy tones includes soft rose and Berolzheimer’s signature green, incorporating fresh takes on old-world details and modern silhouettes.
“The design for these new collections is inspired by the way we live — things I love to use every day, things I love to have for my kids, and our favorite pieces throughout our own home,” said Berolzheimer.
The Julia Berolzheimer for Pottery Barn Kids and Julia Berolzheimer for Pottery Barn collections are now available online as well as at select South Carolina Pottery Barn stores.