WINSTON-SALEM, N.C. — Imagine.io, a 3D content technology platform, has expanded into the home appliance industry with Midea America Corp., a global manufacturer of major appliances. Imagine.io’s 3D solutions allow Midea, allowing it to streamline its content creation process across the manufacturer’s marketing and internal channels.
With the 3D platform, Midea can visualize any of its array of appliances and related products into multi-dimensional lifestyle settings. These lifestyle scenes can also be modified and updated at any time to produce imagery for alternative products, seasons or environmental colors, textures and more.
“The decision to collaborate with Imagine.io stemmed from the need for a versatile and efficient platform that could render compelling lifestyle scenes featuring our products,” said Dalton Ryan Midea’s assistant manager of content creation. “Traditional photoshoots were costly to execute, time-consuming and often limited in scope and capability. By utilizing Imagine.io, we’ve streamlined our entire content creation process, while maintaining top-notch image quality.”
Depending on requirements, the Midea team will generate between two and three images per day through the platform. Midea anticipates further integration of additional Imagine.io solutions in 2024.
“We provide each partner with full access to our implementation team to ensure smooth onboarding of our platform,” said Preet Singh, Imagine.io founder and CEO, adding, “In the end, we want to provide a pivotal solution for our clients, one that allows them to create versatile visual content that resonates with their target audiences.”
Headquartered in Southern China, Midea operates on a global scale, employing over 166,000 individuals and conducting businesses in more than 195 countries worldwide.