The new Parker bedroom is one of three collections to be added to Fusion Designs’ high-volume quick-ship program.
GOSHEN, Ind. – Solid wood Amish furniture manufacturer Fusion Designs has expanded its popular Essentials Plus dining program into bedroom with three new collections: Selby, Parker and Briton.
Essentials Plus was launched last year as a value-driven program designed to give retailers a new starting point for bench-built, American-made furniture. With a 10-day lead time, the program is essentially an enhanced version of the company’s Essentials program, offering larger production runs on a limited number of special products that are stocked and ready to finish.
“In today’s economy, many consumers are operating on a tight budget,” said Marcus Bontrager, company president. “We are seeing consumer demand for high-quality case goods at entry-level price points is extremely high. The fast-growing popularity of Essentials Plus in the dining category we are enjoying convinced us that we needed to add bedroom collections to the program as well.”
Like in dining, Fusion Designs produces and stocks large quantities of wood designs in solid brown maple, ready to be finished in a choice of colors. The volume-driven approach enables the company to offer higher value, it says, with price points approximately 30% less than its custom case goods offerings. The three new solid wood bedroom collections (each including queen bed, dresser with mirror and three-drawer nightstand), for example, carry a suggested retail of $3,999.
The new bedroom designs include Selby, a soft contemporary look with curves, rounded edges and custom hardware. Parker features overlay fronts that cover the face frame for a more transitional look. It too offers custom pulls. The Briton collection is a more traditional style.
Fusion developed the new collections after sharing a panel of 10 potential designs with its current dealers.
“We developed these collections using feedback that we gathered from our dealers about their customers’ needs and preferences, so none of these looks are a reach for independent retailers,” Bontrager said. “The focus is on soft contemporary because, as the Baby Boomers transition out of the marketplace over the next couple years, we believe this style is going to become more and more important for the next generation of consumers that we are targeting.”
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