HIGH POINT – AkzoNobel’s color and finish experts will be on-hand at the coming High Point Market to discuss the effects of color on design and emotion. They will also showcase how the company’s technical innovations in coatings technology are enabling furniture manufacturers to achieve new effects, enhance durability and meet increasing demands for sustainability.
“Color does more than enhance our furnishings; it shapes our emotional response to our living spaces,” said Bryan Hodges, color and design manager of wood finishes. “By sharing our extensive research on colors, textures, and finishes, we help our customers create products that resonate with consumers who are seeking to express their unique identities through their home environments.”
A central focus will be AkzoNobel’s Color of the Year 2025: True Joy, a sunny yellow shade designed to “fill homes with optimism and vibrant energy.”
“In this rapidly changing world, True Joy offers a perfect counterbalance to uncertainty,” said Heleen van Gent, creative director of the AkzoNobel Global Aesthetic Center. “With it and our ColorFutures 2025 palettes, we’re inviting designers and manufacturers to help consumers celebrate their roots and creativity while embracing the optimism of moving forward.”
True Joy has three palettes:
- Bold encourages leaving comfort zones with bright and uplifting combinations.
- Human celebrates craftsmanship and brings unique handmade elements into the home.
- Proud invites consumers to embrace their identity and create spaces as unique as they are.
Market attendees will have the opportunity to see these colors applied to various wood substrates and finishes, demonstrating how different techniques and applications can transform the appearance and feel of furniture pieces.
AkzoNobel’s wood coatings facility is located at 1500 Bethel Drive in High Point.
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