Top 100 retailer 1915 South is opening an Ashley store in Yulee, Fla. Image courtesy of 1915 South.
THOMASVILLE, Ga. — Top 100 retailer 1915 South will cut the ribbon at its newest Ashley store in Yulee, Fla., on June 5 with a grand opening celebration on June 7.
The 30,000-square-foot store, located at 96067 Chester Road, is the 29th store for the Thomasville, Ga.-based retailer, which owns and operates Ashley stores throughout the Southeast. It is 1915 South‘s 11th location in Florida and will add approximately 10 new associates to its team.
“We’re proud to bring Ashley to the growing Yulee community and to continue our growth in the Jacksonville market,” said Justin Woods, president of 1915 South. “With rapid residential growth and a surge in commercial development, Yulee represents exactly the kind of vibrant, expanding market where Ashley stores thrive. We’re excited to serve the families of Yulee and the surrounding communities with stylish, affordable furniture and a customer experience rooted in Southern hospitality and value.”
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The store features Ashley’s innovative 7.0 concept with a modern, open floor plan and fully styled vignettes that showcase furniture and décor for every room of the home. Guests will also experience an enhanced Sleep Gallery, designed to deliver a premium, personalized sleep shopping experience, highlighting leading mattress brands like Tempur-Pedic, Stearns & Foster, Sealy, Beautyrest, Ashley Sleep and Nectar.
“With the new Ashley store in Yulee, we’ve thoughtfully designed every detail to create an inviting space that sparks imagination and comfort. Our goal is to inspire our guests as they explore the possibilities for their homes – making it easier than ever to turn their vision into reality,” said Kim Cornish, director of visual merchandising and design for 1915 South.
Woods told Furniture Today that the store’s elevated design and assortment, paired with a team that knows the market, will help create the right shopping experience for customers in the greater Jacksonville area.
“Beyond the physical store itself, our team there will be comprised of some of our most experienced associates who will come to this store from other locations in the Jacksonville market,” Woods said. “Meaningful connection with our guests is our primary objective and the team will be ready to serve those guests on their purchase journeys.”