Andmore to tap influencers at High Point market

HIGH POINT — Andmore is set to bring back its two influencer programs: The (A) List and Market Pros, to the April 13-17 High Point Market, as nine industry leaders showcase the latest trends for the upcoming season through design curations and social media takeovers (Instagram: @andmorehpmkt).

Andmore said the programs aim to offer buyers comprehensive insight into the newest offerings at this year’s market.

The company newest influence offering is The (A) List. Led by top-tier designers Nikki Chu and Windsor Dalton, this program showcases products with interactive furniture and home décor displays in the International Home Furnishings Center Green Lobby.

The two influencers are also on tap to lead tours as part of this year’s influencer offerings. Nikki Chu will guide the Interhall Highlights Tour at 2 p.m., Saturday, April 13, while Windsor Dalton will lead the Suite Spot Tour at 1:30 p.m., Sunday, April 14.

The company’s Instagram will also play host to a number of takeovers as part of its Market Pros influencer program that includes industry leaders representing a diverse range of design backgrounds and styles, each bringing their unique perspective to the event.

This year’s “Market Pros,” images courtesy of Andmore

Carmen Nash and Karen Wolf will kick off the Instagram takeover on April 13, followed by Susie Novak on April 14, Antonio Deloatch on April 15thLiz Goldberg on April 16 and Erin Coren and Lina Galvao on April 17.

The full list of Market Pros for this year is as follows:

“These influencer programs combine to create a cutting-edge approach to design and on-trend sourcing at High Point Market,” said Karen Olson, executive vice president and chief marketing officer at Andmore. “With The (A) List and Market Pros each offering designer insights and uncovering Market’s best-kept-secrets, Andmore provides designers and retailers with another opportunity to discover the highlights of home design.”

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