Bedgear is teaming up with Dallas Mavericks forward P.J. Washington to promote the brand and better sleep. Photo courtesy of Bedgear.
FARMINGDALE, N.Y. – Bedgear has made a slam dunk with its latest athletic partnership.
The sleep brand has signed an exclusive partnership with Dallas Mavericks‘ forward P.J. Washington. The new deal is in addition to the company’s long-running partnership as the official sleep partner of the Mavericks
Under the agreement with Washington, the deal include a Bedgear CTV commercial featuring the player, an online landing page highlighting his Bedgear product choices and offers for consumers, photo and video assets for retailers and an influencer campaign via social media.
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The campaign will also extend across multiple digital media platforms, spanning paid social, search, email and advertising, along with a strategic in-store retail presentations.
Washington was a first-round NBA draft pick by the Charlotte Hornets in 2019. He was traded to the Mavericks in 2024, and his name has emerged in recent NBA trade conversations. During his seven-year career in the NBA, Washington has averaged 13.1 points per game.
“As a professional athlete, having a personalized sleep system is crucial to my performance and recovery, and Bedgear keeps me at my best,” Washington said. “Their Performance bedding helps me stay cool and sleep deep, so I always wake up feeling recharged and ready to put in the work.”
The company said the partnership solidifies the trust it has among elite athletes and helps reinforce Bedgear’s commitment to supporting recovery through sleep. Through the years, the company has worked with professional and Olympic athletes across different sports, including football, baseball and skiing.
Washington’s Bedgear lineup features the M3 Performance mattress, a dual-sided modular mattress; the Night Ice Performance pillow; the Ver-Tex Sheet set; and the recently introduced Performance Comforter.
“P.J. understands that greatness is built in the hours no one sees,” said Eugene Alletto, Bedgear founder and CEO. “This collaboration brings visibility to something elite athletes already know: Sleep is a tool. And when every layer of your sleep system is fit to you, you show up sharper, stronger and more prepared.”
Bedgear has been a partner with the Mavericks for eight years and is heading into its ninth season. The company said the partnership with Washington marks a natural progression by highlighting how sleep plays a foundational role in long-term athletic success.
“Bedgear’s innovative and game-changing approach to recovery is something P.J. and I both value,” said Chris Brantley, senior director of marketing at Lift Sports, the agency that represents Washington. “This partnership aligns perfectly with his dedication to performance, wellness, and education beyond the game.”