LOS ANGELES – For the first time, infrared wellness brand Celliant is launching a branded sleep pillow to sell direct to consumers.
Parent company Hologenix debuted the new pillow line in late May at Dave Asprey’s Biohacking Conference in Austin, Texas. The new Infrared Dream Pillow Powered by Celliant is now available online on the company’s DTC website, which went live on June 1.
The pillow integrates Celliant infrared technology to creating a sleep environment optimized for both comfort and recovery in three key ways:
- Thermoregulation: Celliant technology helps maintain a consistent and comfortable body temperature, whether an individual sleeps warm, cool, or next to a partner with different preferences.
- Enhanced Recovery: Celliant is clinically demonstrated to improve local circulation and cellular oxygenation, which can accelerate recovery and improve sleep quality.
- Targeted comfort: The pillow features a specially designed gusset to allow for extra comfort and a more restful night’s sleep. The gusset includes extra fabric around the edges of the pillow, so that the material can expand and provide added loft.
Retails are $99 for a queen pillow and $119 for king.
The new website expands on Celliant’s e-commerce reach. The company launched an Amazon storefront last year for its circulation-enhancing infrared socks and grip-strength wristbands. The branded Infrared Pillow is the first product made specifically for the new ShopCelliant site.
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“Sleep hygiene is vital to one’s overall wellbeing, and it’s something we’ve been curious about for a long time at Celliant,” said Seth Casden, CEO and co-founder of Hologenix. “We’ve partnered with leading brands across sleep, wellness, and athletic recovery for years. Now, with our first branded product, we’re bringing the benefits of Celliant directly to consumers and are thrilled to continue supporting customers on their journey to better sleep.”
To promote the launch at the Biohacking Conference, Hologenix distributed 3,000 Celliant Essentials Bundles featuring socks, grip-strength wristbands, and a sleep mask as well as 500 VIP gift bags that include the new infrared pillow.