MIDVALE, Utah – In its latest move to turbocharge the Bed Bath & Beyond, Overstock and Zulily brands, Beyond Inc. has forged a strategic partnership with X (formerly known as Twitter).
The “robust” alliance with the social media giant will deliver custom short- and long-form content, develop customer acquisition and retention strategies, and spotlight the companies’ brands on key tent-pole events and holidays.
“We are thrilled to be an integrated partner with X as they help us engage more effectively across their 100-million-plus U.S. users with both creative content and brand-specific promotional messaging. We recognize the power of the X platform and level of engagement users have with it,” said Marcus Lemonis, executive chairman of the Beyond Inc. board of directors.
Beyond Inc. relaunched its Bed Bath & Beyond acquisition as a pure play concept last August. It will officially relaunch Overstock.com this week. The company recently acquired the IP for Zulily and plans to relaunch that platform late in the second quarter of this year.
Through its new partnership, Beyond Inc. will be providing updates about content rollout on X at @Overstock, @BedBathBeyond and @Zulily.