Chris Commins joins Bedding Industries of America.
NORTH BRUNSWICK, N.J. – Bedding Industries of America has named Christopher Commins business development manager to lead its West Coast sales efforts.
Prior to joining the mattress maker, Commins was director of sales for the West Coast and Canada for Resident Home. Ashley Home acquired Resident last year.
In his new role, Commins is responsible for expanding the company’s business on the West Coast and supervises a team of five sales executives.
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“We see great opportunity in the West to expand beyond our strong base in Southern California to Washington, Oregon and Idaho,” said Jared Carlitz, Bedding Industries of America CEO. “We’ve experienced tremendous growth over the past year, really by opening one door at a time. Dealers are telling us that our brands command higher margins with higher quality than competitors’ products at similar price points, and they appreciate our ability to create solutions that help them stand out in the marketplace, while addressing both their top and bottom lines. We are very excited to have a sales professional of Chris’ caliber lead the charge.”
During Commins’ six-year tenure with Resident Home, he won the company’s Circle of Excellence award two different years. Before joining Resident Home in 2018 as a regional sales manager, Commins was director of business development for mattresses with AVB BrandSource.
Throughout his 29-year industry career, Commins has held sales positions with a number of mattress brands, including Sealy, Spring Air, Kingsdown and E.S. Kluft.
Commins said he looks forward to working with the team to “develop new partnerships in their markets and bring a different perspective in how BIA can best support the retailer’s needs. The quality and value that is built into each BIA brand and mattress allows us to offer solutions that will resonate with their customers and deliver profitable sales across a wide range of price points.”