Bo Derek is hopping into the mattress business with a collaboration to create the Perfect 10 brand. Photo courtesy of MainStreetChamber Holdings.
LOS ANGELES – Actress-turned-entrepreneur Bo Derek is rolling out a mattress, sleep accessories and furniture line later this year.
Partnering with MainStreetChamber Holdings, which is aligned with Kathy Ireland Furniture and her other brands, Bo Derek will introduce the Perfect 10 collection. The partnership and introduction of Perfect 10 is part of a relaunch of Perfect Dreamer, a mattress line that was founded in 1982 by Larry Kozin, founder, CEO and president of MainStreetChamber Holdings, as a private-label offering.
The new collection features 12 models – eight of them roll-packed – designed to retail between $499 and $1,499 in queen. The mattresses feature a 10-inch core, designed for spinal and body alignment, and a range of cooling and comfort materials.
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The company is targeting partnerships with sleep shops and independent retailers for the lineup, and the mattress line will lead to a “full lifestyle collection” that will include furniture, MainStreetChambers said.
Derek, most known for her roles in films like “10,” “A Change of Seasons,” “Tommy Boy,” and “Malibu’s Most Wanted,” has been active in humanitarian efforts including veteran’s causes, equine rights and other initiatives.
“As an avid horse rider who has had orthopedic surgeries over the years, I’ve come to understand just how powerful proper sleep can be as a healing agent,” Derek said. “Supporting your body through thoughtful lifestyle choices has always been important to me, and I’ve learned firsthand that a high-quality mattress, a supportive pillow and comfortable furniture can make a world of difference in how you feel every day. That’s the heart of this collection.”
MainStreetChambers Holdings is an intellectual property and brand licensing company that includes Advanced Licensing, Kathy Ireland Furniture, Kathy Ireland Logistics, Kathy Ireland Laundry and MainStreetChamber of Commerce.
“Perfect Dreamer was born in the USA in 1982 and is now being reimagined through this incredible collaboration with Bo Derek,” Kozin said. “Bo’s timeless image, wellness advocacy and commitment to quality are a perfect match for this next chapter. Together, we’re creating more than just products; we’re building a legacy brand focused on comfort, health and lifestyle.”