ATLANTA — Casual Market Atlanta will shine a spotlight on the design community with Elevate Outdoor – A Designer Experience, a full day of curated programming, showroom activations and networking opportunities tailored to the design trade on Thursday, July 17.
The initiative is part of the summer edition of Casual Market Atlanta, taking place July 15-17 at AmericasMart Atlanta.
“Designers are increasingly driving decisions in the outdoor furnishings space, and dedicating a full day to engage this audience is a natural evolution for Casual Market Atlanta,” said Scott Eckman, president of Andmore. “Elevate Outdoor gives designers a curated entry point to the category, and we’re thrilled to now offer this experience at both Summer and Fall editions.”
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Throughout the day, participating showrooms will highlight design trade services including exclusive programs, trade pricing and concierge-level support. Brands involved include Brown Jordan, Castell, Ebel Inc., Frankford Umbrellas, Jensen Outdoor, Lloyd Flanders, OW Lee, Polywood, Summer Classics, Tuuci, Woodard and more.
Programming highlights include a morning panel, Step Outside! Creating Connections & Continuity Between Interiors and the Landscape, at 11 a.m. The discussion will feature architect Andrew Cogar, interior designer Jackye Lanham and landscape architect Doug Hoerr as they explore design continuity across architecture, interiors and outdoor spaces.
The day concludes with Cocktails + Casual, a networking event from 4-6 p.m. open across all casual floors.
“Casual Market Atlanta continues to evolve as a destination where the design community can build relationships, gain insights and tap into the full potential of the outdoor category,” said Siri Scott, executive director of the International Casual Furnishings Assn. “This Summer’s Elevate Outdoor experience is about creating meaningful entry points for designers, from education to exploration and connection.”
On Wednesday, July 16, designer events continue with a special appearance by Aly Morford and Leigh Lincoln of Pure Salt Interiors—the market’s first (A) List partners dedicated to the casual category. The founders of the lifestyle-focused design brand will share their journey during a noon presentation in the Building 3 Atrium, followed by a meet-and-greet in the ICFA Member Lounge.
Casual Market Atlanta runs concurrently with the summer Atlanta Market, July 15-21, with participating showrooms open throughout the week.