RANCHO DOMINGUEZ, Calif. – Diamond Mattress has redesigned its Dreamstage Value collection to give retailers a promotional traffic driving and omnichannel offering.
The collection features six models offered with different comfort feels and four tops: Euro, pillow, smooth or tight. Designed with suggested retail price points beginning at $329 for the entry level all-foam queen model and topping out at $999 for the top-of-the-line Amethyst Euro top queen with gel memory foam and a foam-encased pocketed coil unit.
“To drive business, we have to be both proactive and responsive to economic trends and the changes in consumer buying behaviors,” said Sean Pennington, Diamond CEO. “With the changes over the past three years, revamping starting price points is necessary for retailers to refresh their floors and recapture the value and sales at those price points.”
Diamond’s renewed approach to its promotional line focused on key benefits like temperature regulation, support for pressure relief and spinal alignment, and durability. Every Dreamstage bed has a comfort layer of CertiPur-US high density foam and a performance heat and wicking fabric cover to move moisture and heat away from the skin surface. Made in the U.S., the mattresses include a 20-year warranty.
“We know that business is always evolving, and our sales team is in constant communication with our retail partners to understand what they need to drive business and be profitable,” Pennington said. “We believe no one does it better than Diamond when it comes to being precise and agile in responding to their feedback.”