Father/son duo form new furniture sales rep agency

OXFORD, Miss. — An industry veteran and his son have joined forces in a new furniture sales rep agency and already have three well-known furniture brands on their client roster.

Greg and Eric Morgan, father and son respectively, are the principals behind Morgan Furniture Sales, a new company currently representing Caracole, Natuzzi and TempleFurniture/Parker Southern.

Greg Morgan has extensive experience in the home furnishings industry and has held roles with domestic and international manufacturers in the textile industry and furniture merchandising and manufacturing. Eric Morgan is a recent graduate of the University of Mississippi and worked with his father in a factory during his senior internship, attending Premarket and High Point Market as part of the experience. The father/son team decided to form the new family business following Eric’s graduation in May.

Currently, Morgan Furniture Sales includes Mississippi, Tennessee, Kentucky, Alabama, Arkansas, Louisiana and St. Louis in its territory. Greg Morgan noted that the company does not represent every line in every state, noting that he and Eric will divide the territory, traveling together for High Point Market and occasional meetings with retail customers. He added that timing was ideal for the new partnership.

“Eric graduated from Ole Miss in May, and the opportunity to take on more territory came in early summer,” Morgan said. “It is exciting to see someone Eric’s age with not only a desire to join the industry, but also a willingness to roll up his sleeves and learn. I have seen the ups and downs of the furniture industry, but I would not trade my experiences for anything. I think it is a great fit for Eric and look forward to seeing him succeed.”

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