Flexsteel expands product development with new High Point facility

DUBUQUE, Iowa — Flexsteel Inds. is expanding its manufacturing footprint in the United States, opening an additional product development and engineering (PD&E) location in High Point.

The new location supports Flexsteel’s efforts to grow its domestic product offering, with a specific focus on the relaunch of the Charisma brand. The new factory will work in tandem with the company’s existing PD&E team in Dublin, Ga., giving Flexsteel the additional space to drive product improvements with increased speed to market.

Flexsteel will take over the High Point facility on Dec. 1 and plans to commence operations at the beginning of the new year. The company also has a showroom in High Point at the International Home Furnishings Center.

The company is beginning to recruit and build out a team consisting of full-time employees and local specialized contractors. Additionally, Dublin’s team will remain committed to ongoing initiatives to ensure a successful April market.

“We’re excited to execute the next phase of our product development strategy with the introduction of a second product development group based in High Point,” said Jim Austin, product development engineering manager at Flexsteel. “This move will result in a unified product development team across two locations and … also places us in close proximity to many of the key suppliers in the industry.”

The initiative to open an additional PD&E model shop will boost the company’s domestic manufacturing footprint to more than 2 million square feet.

See also: Flexsteel focusing on health/wellness, younger consumers for High Point

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