Flexsteel To Introduce New Products at Las Vegas Market

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Sky is a modular product that can be arranged in customized  configurations.

Sky is a modular product that can be arranged in customized configurations.

Flexsteel Industries reported that it will reconvene at the Las Vegas for the 2023 Summer Market. The company is delighted to unveil several new products along with additions to current collections.

“We are very encouraged by the positive reaction from retailers and consumers to our recent new product introductions,” said David Crimmins, Flexsteel’s Vice President of Sales and Product Management. “Our Sky collection is hitting retail floors now and is retailing very well. Customers are responding well to the CloudLux comfort and sustainability story.”

“We recently introduced a standard retail fulfillment model for our popular Flex modular seating collection,” Crimmins added. “Retailers now have the option to show this on their floor and fulfill it like a standard Flexsteel order or to leverage our drop ship fulfillment model.”

New introductions include:

Sky – Featuring CloudLux: South Haven’s new product, Sky, is a modular product that allows consumers to customize  configurations and experience cloud-like comfort. The modular design includes a sofa, loveseat, chair, ottomans and sectional components. Sky’s seat cushions are filled with a hypoallergenic down alternative, CloudLux, that replicates natural down. This eco-friendly fill is made from recycled plastic bottles, keeping 730 plastic bottles out of our waterways and landfills for every sofa made. Sky features three clean and modern arm styles and hundreds of select fabrics to choose from.

Flex: Flex is an urban modular product that features a recycled high-quality polyester fabric designed for families with children and pets. It features lightweight, easy-to-move frames, and J-Brackets that keep the product sturdy and connected without the need for tools. The collection includes a sofa, loveseat, chair, ottoman, and storage ottoman allowing customers to customize their living spaces. The product, Flexsteel said, is perfect for young customers and retailers in the eCommerce space.

Zecliner: Flexsteel will introduce a petite-size Zecliner model that will comfortably support anyone under 5’10”. Two of the Zecliner models feature a head pillow that contains Technogel’s cooling head cushion and a phone application that allows you to adjust the chair from your phone. Each Zecliner model is a zero-gravity lift product, making it easier to get in and out of. When fully reclined, this chair minimizes lower back pressure, improves circulation, and reduces surface pressure on the body.

Henry: Flexsteel will add a sectional to this triple power product that has adjustable headrest, lumbar and can recline to the perfect position. Henry is a zero-gravity product that provides a weightless feeling. Available dealer direct or from Flexsteel’s warehouse. With this addition, the group continues to be a top seller for Flexsteel.

Flexsteel Products can be seen at the Las Vegas Summer Market, Space A529, July 30 – August 2. For buyers who are interested in more information on Flexsteel Industries’ brands and products, contact retail-development@flexsteel.com.

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