Ed Gilligan, former Levitz president, joins Gold Bond to help grow Midwest business.
HARTFORD, Conn. – Independent mattress maker Gold Bond has named a former Levitz Furniture executive to lead its sales push in the Midwest.
Ed Gilligan, who was president of merchandising and marketing for the former Levitz Furniture, will lead the company’s expansion in the Midwest. In addition to his role at Levitz, Gilligan held senior positions with Sears. Gilligan founded Ed Gilligan Enterprises, a sales and marketing consulting company that merged with a similar organization in 2017 to become A&G Home Services Sales and Marketing. The consulting group worked with Flexsteel Inds. and Burlington Inds.
“Ed is one of the most respected veterans in our industry with a proven track record of merchandising showroom floors that generate door swings and higher ticket sales,” said Bob Naboicheck, Gold Bond CEO. “His contact list is extensive, and he immediately opens many new opportunities in a part of the country where our brand has been growing rapidly over the past several years.”
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Gilligan’s experience includes 25 years at Sears, where he held a variety of roles including merchandise manager, personnel manager, senior buyer and national merchandise manager. He later joined Levitz, which liquidated in 2008.
“I have watched Gold Bond’s success for many years,” Gilligan said. “Its commitment to quality, customer service and training is very unique in today’s marketplace, and I believe it is exactly what is needed in the home furnishings industry right now. Every dealer needs to be merchandising their floors with product that will make more margin for them.
“With fewer customers walking in the door, retailers must capture every sale and do it with product that they can earn a living on and will not be returned because the quality is so good. That is the Gold Bond story, and I am thrilled to now be telling that narrative to my contacts in the industry.”