ATLANTA – Heart on Main Street, a non-profit organization supporting independent retailers, is joining forces with dedicated vendors to launch a new program aimed at assisting independent retailers recovering from disaster.
Called the Disaster Relief Jumpstart Program, the initiative is a collaboration between Heart on Main Street and vendors “who share a deep commitment to the success and revival of independent retailers,” per a release from the non-profit.
Through the program, vendors will provide coupon codes as a donation to Heart of Main Street, and after a natural disaster, Heart on Main Street will identify affected retailers and work with those coupons and vendors to provide the retailer with free and discounted products when they reopen.
“We are thrilled to launch the Disaster Relief Jumpstart Program, as it represents a crucial step towards independent retailers’ recovery and long-term success,” said Patrick Keiser, executive director of Heart on Main Street. “By joining forces with dedicated vendors, we can significantly impact rebuilding communities and supporting the entrepreneurs who are the backbone of our local economies.”
Vendors participating include Mud Pie, Tag, Steiff, Creative Brands, Primitives by Kathy, Elsie & Zoey, Jane Marie, Fresh Scents, Bridgewater Candle Co., Greenleaf, Notes and Votivo.
For more information about the Disaster Relief Jumpstart Program, including how to get involved as a vendor, please visit Heart on Main Street’s website. Founded in 2022, Heart on Main Street’s mission is to provide knowledge, resources and connections to independent retailers across the country.