WARREN, Mich. – That’s the sheet.
As in bed sheets and how retailers can display them in a more appealing manner. This Top 100 home furnishings retailer Gardner-White has unveiled a new way to display its sleep essentials line from Bedgear with a compete Sheets Wall display.
The wall includes an assortment of Bedgear’s temperature regulating sheets like Hyper-Linen, Ver-Tex, and Dri-Tec. The display made its debut at the retailer’s Canton, Mich., store and will roll out to seven other locations: Township, Mich.; Howell, Mich.; Saginaw, Mich.; Taylor, Mich.; Warren, Mich.; and Auburn Hills, Mich.
“We are incredibly excited to join forces with Bedgear to introduce this truly personalized and integrated journey for our Gardner White customer community,” said Rachel Stewart, president of Gardner-White. “Being Michigan’s top furniture and mattress retailer, we are always looking for ways to enhance the shopping experience, and with cutting-edge fabric technologies, we have full confidence in Bedgear’s ability to deliver quality products.”
The new wall of sheets integrates with Bedgear’s Pillow ID wall that gives RSAs an easy, straight-forward way to find the right pillow for each customer.
Bedgear has a history of creating new, eye-catching displays for its customers to give them an engaging way to present pillows, linens, protectors and more.
“Consumers are craving something more – an enjoyable, interactive, and informative experience,” said Bedgear’s founder and CEO Eugene Alletto. “Gardner White is a like-minded partner who shares our passion for redefining bedding shopping. We are determined to revolutionize the way people perceive and approach shopping for bedding, turning it from a tiresome task into an exhilarating adventure.”