How Cymax Group is taking next step in e-commerce with composable solution


VANCOUVER, British Columbia — E-commerce technology and services provider Cymax Group is rolling out a next-generation, composable commerce platform with Elastic Path.

The composable commerce movement is an approach that optimizes the digital commerce experience by delivering diverse e-commerce solutions that are composed specifically to meet unique business needs.

This move by Cymax Group marks its largest technology investment in nearly two decades, reinforcing the company’s commitment to innovation and delivering the most intuitive and seamless e-commerce experience via its market-leading technology and logistics platform.

“We are thrilled to make this announcement. Our team’s unwavering commitment continues to drive results for the furniture vendors that we work with,” said Brad Kent, chief technology officer at Cymax Group. “Technology is at the center of everything we do, and that is exactly how we will continue to win and drive change for our partners, our customers, and our employees.”

Cymax Group’s marketplaces, Cymax Business and Homesquare, are now equipped with the latest in cloud native e-commerce architecture. The next generation website platform marks a significant step forward in customer experience. The e-commerce technology and logistics platform continues to hone its focus on technological solutions through its A.I.-powered multichannel platform, Channel Gate, which offers vendors instant integration with leading marketplaces in the U.S. and Canada.

Cymax Group officials say shoppers looking for high-quality furniture and home goods on the marketplaces can expect a seamless browsing experience with a mobile-first design and increased site speed and stability. A.I.-enabled search and product discovery allow consumers to easily locate the products they are looking for among the marketplace’s 500,000-plus item catalogs.

This upgrade has introduced new opportunities for Cymax Group’s furniture vendors, including simplified content management and the ability to increase the pace of optimization and promotions.

“Cymax Business and Homesquare stand strong as critical sales channels that combine a curated customer experience with access to insights that other marketplaces simply cannot provide,” said Gord Elder, vice president of product at Cymax Group.

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