Kohl’s shows off its ‘Babies’ bump with map of upcoming shop-in-shop locations

MENOMONEE FALLS, Wis. – Babies “R” Us shops at Kohl’s will begin rolling out this summer as the retailer looks to make itself a destination for new parents. The first shop-in-shops will land in August, and by the start of the 2024 holiday season Kohl’s plans to open the concept in 200 of its more than 1,100 locations.

The Babies“R”Us shops will range from 750 to 2,500 square feet and feature furniture, baby gear, activity, bath, and feeding and safety products. Kohl’s will offer an expanded Babies “R” Us assortment online as well as a Babies”R”Us at Kohl’s gift registry.

The in-store shop will be placed adjacent to Kohl’s existing baby and kids’ apparel and other offerings from brands such as Little Co. by Lauren Conrad, Jumping Beans, Carters, Nike and more to create a comprehensive baby shopping experience.

The new interactive Babies “R” Us at Kohl’s map reveals upcoming locations on a state-by-state basis. It does not provide information about when the shops will open at those stores.

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