Macy’s launches new small-format stores

NEW YORK — Macy’s will open four new small-format stores this fall as part of its ongoing expansion strategy, the retailer announced this morning.

The openings are planned for Boston (September), Las Vegas (September) and San Diego (November), along with an opening this month in Highland, Ind. They will be called Macy’s, whereas the eight previous small-format locations will continue to be known as Market by Macy’s.

The stores will be approximately 30,000 to 50,000 square feet and located in off-mall shopping centers. They will carry fashion apparel, beauty, fragrances and more, the retailer said, although it did not address home specifically. The stores will feature a “Trend Pavilion” and collaborate with local businesses to create pop-up shops and events that cater to customer preferences. They will also offer returns, exchanges, curbside pickups and other customer-oriented services.

“We’re thrilled by the success of our small-format stores and ongoing geographic expansion with our inaugural move into the Northeast and Western region,” said Marc Mastronardi, chief stores officer for Macy’s Inc. “As a growth vector for Macy’s Inc., small-format stores offer a curated shopping experience celebrating discovery and convenience. These stores optimize our physical store footprint and bring us closer to existing and desired customers while encouraging more frequent visits.”

In 2020, Macy’s introduced the first iteration of its small-format stores in the Dallas-Fort Worth area in Southlake. In 2021, it continued its expansion in the Dallas-Fort Worth area with the addition of two new locations, while also introducing two new stores to the Atlanta market. By the end of 2022, small-format stores expanded further in Atlanta and opened new stores in St. Louis and Chicago, bringing the total to eight locations.

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