New massage chair from Cozzia offers a ‘3D human-like vario motion’

LAS VEGAS — Health and wellness continues to grow in the consumer lifestyle category, and Cozzia USA is bringing a new massage chair to Summer Las Vegas Market that offers premium features in a mid-range price point.

The CZ-645 Zen XE is a deluxe massage chair offered in three color options with features and benefits that allow users to tailor each massage based on their individual preferences. Key features include: 3D Human-like Vario Motion mechanism, long track massage from neck to buttock, six unique massage techniques (shiatsu, kneading, clapping, tapping, Swedish and rolling) and 16 auto pre-programs (12 auto programs, 1 spot massage and 3 custom).

Zen XE also offers air pressure massage with 30 airbags for neck, shoulder, lumbar, seat, thigh, calf and foot, a foot and sole roller massage, five air intensity levels, heat therapy for legs, seat and lumbar, zero gravity positioning and precise body scanning. A Bluetooth speaker provides music options, and a wired touch screen control enhances ease of operation, including massage time adjustments that range from five to 30 minutes.

“We are thrilled to introduce the Cozzia Zen XE Massage Chair, providing our customers with relaxation like never before at an affordable price,” said Bob Bruns, president. “This chair will strengthen our dealers’ line-ups and offer the best value in the marketplace at the $3,999 price point.”

Company officials note that Cozzia USA gathers customer feedback to help drive its innovation and production of premium offerings along a varied price spectrum. A focus on research and development, product development, technology research, market launches, customer marketing and support are also key strategies to support the company’s dealers.

The Zen XE will debut at the Cozzia USA Las Vegas Market showroom in B-1062.

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